Browse sections below:

Contact our business development team:

For further information, please contact a member of our business development team:

Jon Kerr

+61 418 807 739


David Wildman

+61 438 755 385

Or alternatively, email [email protected]

About Credentials

What are Professional Practice Credentials?

Professional Practice Credentials provide proof of an individual's professional capabilities. Assessed by a third-party provider (like DeakinDigital), these capabilities can include soft skills (such as problem-solving and communication), and professional expertise skills (such as digital marketing and data analytics).

Deakin Professional Practice Credentials provide independent, valid reinforcement that individuals within your workforce have the capabilities you need them to have and are able to prove that they can apply them in a professional environment.

How do Credentials support Learning and Development?

Credentials provide a measure of how successful existing learning and development initiatives are as candidates reflect on their current capabilities. Credentials are learning agnostic, and can be used to support any future upskilling efforts from any provider.

How are Credentials different from a qualification?

Qualifications measure technical skill benchmarked against educational standards. Credentials measure both the individual’s skill and the ability to apply it in the workplace, benchmarked against academic and industry standards.

How are Credentials academically rigorous?

Credentials are backed by Deakin University, and aligned to the Australian Qualifications Framework (AQF). For example, at the Advanced Level, Credentials align to AQF level 9 or the equivalent of a Masters’ degree.

What is the Australian Qualifications Framework in which Credentials are mapped to?

The Australian Qualifications Framework (AQF) specifies the standards for educational qualifications in Australia. It is administered nationally by the Australian Government's Department of Industry.

Who are the assessors?

The assessors are industry or Academic experts affiliated with Deakin University or similar academic bodies.

What is the shelf life for Credentials?

The meta data for Credential content is informed by market needs and is updated regularly. Individuals attempting lower levels can attempt the Credential at a higher level if their skills develop further in a given area. At the Advanced level (equivalent to a master’s level) their extensive experience underpins the validity of the Credential, ensuring its currency across an individual’s career.

Why is reflecting on professional experience so valuable?

Reflection helps individuals to reinforce what they already know. While a vast array of professional development options exist, they have increasingly been classified into three broad categories as part of the 70/20/10 framework. As an indicative guide; it is suggested development activities should be 70% learning from experiences on the job i.e. reflection; 20% learning from peers; and, 10% learning from structured education.

Credentialing your organisation

What return on investment can I expect following Credential completion?

An organisation identifies the capabilities its people need to be successful. Unlike traditional learning and development – Credentials provide independent, valid proof that your people have these capabilities and are able to use them in a professional context.

How will my workforce benefit from the Credentialing process?

Individuals who have completed our Credentials have reported that they feel more confident and empowered at work. This is because the outcome of the assessment process provides independent and trusted confirmation of their capability level.

In addition, when Credentials are aligned with an organisation’s capability framework, the workforce has a clear aspirational pathway to follow.

What if I don't do Credentials?

The return on investment for your learning and development efforts will not be able to be measured. Credentials create visibility around the effectiveness of professional upskilling initiatives that are already in place.

How can Credentials provide me with insights into my workforce?

Credentials allow you to confirm an individual's capability level, uncover hidden talent and address the skills gaps within your organisation. This allows you to take a data-driven approach to workforce planning.

What should I do once my team has completed their Credentials?

Information around individuals completing Credentials at a given level should be used to address both areas of strength and weakness within a skills matrix or capabilities framework, allowing you to fill gaps in your on-boarding process, and identify outstanding employees.

How do I know if a staff member is ready to step up?

Credentials measure the existing skills of your workforce against future and current opportunity. Each Credential earned at a given level provides assurance of an individual’s existing capability. Skills gaps can then be identified, allowing individuals to develop in the right areas so that they can succeed within your organisation.

The Credentialing process

How can I use Credentials to support my existing capabilities framework?

Credentials align directly to all core business functions which enables them to be mapped against your capability framework. This gives independent proof of an individual's capability.

How long do Credentials take to complete and when can they be started?

Credentials are more time-efficient than traditional education methods. Credentials are completed over an 8-week period, and data from our successful candidates indicates that around 4-20 hours is required to prepare their submission package. Candidates register and begin their Credentials at anytime.

What learning is required?

There is no learning required as part of the Credentialing process. Only reflection on the skills your employees already have.

Do candidates have to attend any classes?

No. Credentials are completed entirely online.

Are Credentials available Internationally?

Yes – Credentials can be completed from anywhere, at any time. All you need is an internet connection.

What is the process for completion?

Candidates will select 2-3 pieces of evidence from their professional experience, and then prepare a 500-1000 word 1st person reflective written testimony that speaks to this evidence. The final part of the process is a video interview with a series of questions related to the evidence provided.

What is the operational impact?

Candidates use current work practices and outputs to support their submission negating the need to create new items for assessment. Credentials take less time than traditional models and are online so do not require out time to attend sessions.

What do candidates receive when they have successfully achieved a Credential?

Once our Academic panel is satisfied that a candidate’s submission has met the applicable criteria, they will be awarded a digital badge for that Credential – with relevant meta data attached.

This Credential badge can then be shared with their networks – as well as a LinkedIn profile and digital CV.