Find out everything you need for Digital Marketing

The Digital Marketing Credential is essential to promote your ability to understand brands and consumers and build relationships between them through digital platforms and channels.

The digital revolution has changed our world. It has transformed the way business is conducted. It has changed the way we do things and the way we communicate and interact with each other.

Brands have to remain relevant to consumers as their digital preferences change with different platforms and channels being introduced almost daily. Marketers need to improve and optimise performance to deliver better returns on investments. Digital is seen as the way to do this.

The challenge is to use technology to facilitate building deeper relationships. This credential demonstrates how digital marketers can help deliver these relationships.

This Credential is offered in partnership with ADMA

CREDENTIAL LEVELS

This Credential is currently available at the Entry, Developing, Intermediate, Proficient and Advanced levels. Use the level indicators below to identify the level you should explore. View the Credential level to see further information.
Entry

At this level you will most likely:

  • Have 6 months experience
  • Be a professional new to the workforce
  • Have ownership for a defined range of tasks
  • Support others to deliver outcomes while acquiring knowledge and skills

Go to Digital Marketing Entry

Developing

At this level you will most likely:

  • Have 1 years experience
  • Be a professional with limited experience but will increasingly develop knowledge and skills
  • Have personal responsibility for a broad range of work activities
  • Collaborate with others to deliver effective outcomes for the team

Go to Digital Marketing Developing

Intermediate

At this level you will mostly likely:

  • Have 5 years professional experience in this capability
  • Be an experienced professional
  • Have experience in operational roles
  • Coordinate actions across operations

Go to Digital Marketing Intermediate

Proficient

At this level you will most likely:

  • Have 7 years professional experience in this capability
  • Be a senior professional
  • Have experience in function-level roles
  • Direct thinking or action across operations

Go to Digital Marketing Proficient

Advanced

At this level you will most likely:

  • Have 10 years professional experience in this capability
  • Be an advanced professional
  • Have experience in leadership roles
  • Drive actions across an organisation

Go to Digital Marketing Advanced

Digital Marketing Entry

At the Entry level of Digital Marketing you will assist in the delivery of digital marketing solutions. You confidently use routine digital technology for marketing purposes. You will likely investigate and analyse basic data across multiple channels to obtain information and establish how consumers use digital channels in order to make accurate insights for decision-making. You will assess and evaluate how digital disruption has impacted on how marketing and sales is conducted.

Price $495

Register and Pay

RESOURCES

Digital Marketing Entry Guide August 16

This is a step-by-step guide for completing this Credential, it includes:

  • Criteria that must be satisfied
  • Collecting your evidence
  • Writing your reflective testimony
  • Completing your assessment
Credential Submission Planner The Credential Submission Planner is an optional planning tool
My DeakinDigital

Already registered in this Credential? Go to My DeakinDigital

Digital Marketing Developing

At the Developing level of Digital Marketing you are responsible for co-ordinating the delivery and evaluation of planned digital marketing activities. You will design and present a compelling case for a well-defined digital marketing activity. You will likely implement and oversee digital activities integrated across multiple marketing technology platforms. You will actively monitor and optimise direct and indirect digital marketing communications and placements. You will ensure that the digital marketing activity delivers agreed benefits and is aligned with brand strategy and values.

Price $495

Register and Pay

RESOURCES

Digital Marketing Developing Guide August 16

This is a step-by-step guide for completing this Credential, it includes:

  • Criteria that must be satisfied
  • Collecting your evidence
  • Writing your reflective testimony
  • Completing your assessment
Credential Submission Planner The Credential Submission Planner is an optional planning tool
My DeakinDigital

Already registered in this Credential? Go to My DeakinDigital

Digital Marketing Intermediate

At the Intermediate level of Digital Marketing you are responsible for monitoring and assessing factors that impact digital marketing including market dynamics, competitor actions, online sales and technology disruption. You will assess the analytics and contextual information relating to target audience needs to improve or effectively implement a future marketing strategy. You will likely consult with stakeholders and analyse data to accurately target digital media solutions and assess marketing technology platforms for business need. You will be looking ahead and making recommendations for innovation opportunities for products and processes.

Price $495

Register and Pay

RESOURCES

Digital Marketing Intermediate Guide August 16

This is a step-by-step guide for completing this Credential, it includes:

  • Criteria that must be satisfied
  • Collecting your evidence
  • Writing your reflective testimony
  • Completing your assessment
Credential Submission Planner The Credential Submission Planner is an optional planning tool
My DeakinDigital

Already registered in this Credential? Go to My DeakinDigital

Digital Marketing Proficient

At the Proficient level of Digital Marketing you are responsible for managing the planning, execution and evaluation of a digital marketing program or strategy. You will review past activities to develop, communicate and advocate for actionable insights into digital marketing programs or strategies. You will likely develop the business case and advocate for improved digital marketing platforms, suppliers, processes and activities. You will effectively integrate digital marketing activities into the broader marketing plan. You will scope or design marketing technology to deliver and optimise digital marketing.

Price $495

Register and Pay

RESOURCES

Digital Marketing Proficient Guide August 16

This is a step-by-step guide for completing this Credential, it includes:

  • Criteria that must be satisfied
  • Collecting your evidence
  • Writing your reflective testimony
  • Completing your assessment
Credential Submission Planner The Credential Submission Planner is an optional planning tool
My DeakinDigital

Already registered in this Credential? Go to My DeakinDigital

Digital Marketing Advanced

At the Advanced of Digital Marketing you are responsible for assuring the alignment of digital marketing with strategies to improve marketing, sales and customer experience for the business. You define company, industry and global trends to lead the rapid transformation of digital components as part of a marketing strategy. You actively lead and plan the development and implementation of an integrated digital marketing strategy and roadmap. You will be proactive in driving innovation and continuous improvement to digital marketing platforms, solutions and processes. To secure new or improved channels you will enhance collaboration across internal and external strategic partnerships. You will likely play a major role in establishing secure, compliant and efficient data and technology management policies, procedures and systems for your team to follow.

Price $495

Register and Pay

RESOURCES

Digital Marketing Advanced Guide August 16

This is a step-by-step guide for completing this Credential, it includes:

  • Criteria that must be satisfied
  • Collecting your evidence
  • Writing your reflective testimony
  • Completing your assessment
Credential Submission Planner The Credential Submission Planner is an optional planning tool
My DeakinDigital

Already registered in this Credential? Go to My DeakinDigital