Everything you need to know about Data-Driven Marketing

The Data-Driven Marketing Credential is essential to promote your ability to transform consumer data into marketing insights to optimise the results of marketing investment

Regardless of whether you have access to “big data” or “little data”, knowledge is still power. The ability to identify sources of data and turn them into actionable insights has never been more important in a marketer’s armoury. Minimising wastage and maximising effectiveness deliver incremental results and marketing driven by data insights facilitates this.

Organisations collect so much data. But how much of it is turned into real insights that are acted upon.

This credential is a must for any modern day marketer, equipping her with the skills to understand and transform consumer campaigns to deliver incremental results.

This Credential is offered in partnership with ADMA

CREDENTIAL LEVELS

This Credential is currently available at the Entry, Developing, Intermediate, Proficient and Advanced levels. Use the level indicators below to identify the level you should explore. View the Credential level to see further information.
Entry

At this level you will most likely:

  • Have 6 months experience
  • Be a professional new to the workforce
  • Have ownership for a defined range of tasks
  • Support others to deliver outcomes while acquiring knowledge and skills

Go to Data-Driven Marketing Entry

Developing

At this level you will most likely:

  • Have 1 years experience
  • Be a professional with limited experience but will increasingly develop knowledge and skills
  • Have personal responsibility for a broad range of work activities
  • Collaborate with others to deliver effective outcomes for the team

Go to Data-Driven Marketing Developing

Intermediate

At this level you will mostly likely:

  • Have 5 years professional experience in this capability
  • Be an experienced professional
  • Have experience in operational roles
  • Coordinate actions across operations

Go to Data-Driven Marketing Intermediate

Proficient

At this level you will most likely:

  • Have 7 years professional experience in this capability
  • Be a senior professional
  • Have experience in function-level roles
  • Direct thinking or action across operations

Go to Data-Driven Marketing Proficient

Advanced

At this level you will most likely:

  • Have 10 years professional experience in this capability
  • Be an advanced professional
  • Have experience in leadership roles
  • Drive actions across an organisation

Go to Data-Driven Marketing Advanced

Data-Driven Marketing Entry

At the Entry level you will be responsible for pulling data from routine sources to draw out insights. You will effectively collect and report data particularly on customer experience, brand, product or campaign performance. You will appreciate the importance of marketing from a data perspective and assist to implement more effective marketing campaigns based on data.

Price $495

Register and Pay

RESOURCES

Data-Driven Marketing Entry Guide August 16

This is a step-by-step guide for completing this Credential, it includes:

  • Criteria that must be satisfied
  • Collecting your evidence
  • Writing your reflective testimony
  • Completing your assessment
Credential Submission Planner The Credential Submission Planner is an optional planning tool
My DeakinDigital

Already registered in this Credential? Go to My DeakinDigital

Data-Driven Marketing Developing

At the Developing level of Data-Driven Marketing you will effectively attain original insights from assessing data on customer trends across a range of mostly well-defined customer markets and channels. You will use data to build marketing campaigns and be responsible for reviewing and recommending action for ongoing campaigns. You will likely generate scenarios to challenge existing campaign performance or to test new products or solutions. You will develop simple customer profiles or personas to analyse the strengths and limitations of the channels.

Price $495

Register and Pay

RESOURCES

Data-Driven Marketing Developing Guide August 16

This is a step-by-step guide for completing this Credential, it includes:

  • Criteria that must be satisfied
  • Collecting your evidence
  • Writing your reflective testimony
  • Completing your assessment
Credential Submission Planner The Credential Submission Planner is an optional planning tool
My DeakinDigital

Already registered in this Credential? Go to My DeakinDigital

Data-Driven Marketing Intermediate

At the Intermediate level of Data-Driven Marketing you are effectively analysing and pulling data from multiple sources to inform and determine the choice of channels and the design of a marketing activity. You will use platforms and systems to gather relevant data on current and anticipated trends in marketing. You will likely monitor market trends and emerging data solutions. You will be responsible for building campaigns to support the planned marketing strategies and will develop comprehensive product and channel knowledge to accurately divide and group target markets.

Price $495

Register and Pay

RESOURCES

Data-Driven Marketing Intermediate Guide August 16

This is a step-by-step guide for completing this Credential, it includes:

  • Criteria that must be satisfied
  • Collecting your evidence
  • Writing your reflective testimony
  • Completing your assessment
Credential Submission Planner The Credential Submission Planner is an optional planning tool
My DeakinDigital

Already registered in this Credential? Go to My DeakinDigital

Data-Driven Marketing Proficient

At the Proficient level of Data-Driven Marketing you are responsible for identifying data solutions and models to measure campaign success, end-to-end customer experience and business performance. You review campaign performance and commercial success to develop insights that advance improvement for marketing campaigns. You will likely maintain a business-wide perspective on data architecture and the specific interrelationships between platforms and systems. You actively monitor market trends and digital disruption to predict product, solution and partnership opportunities. You will successfully build a commercially compelling business case for marketing campaigns and be responsible for coordinating campaign performance.

Price $495

Register and Pay

RESOURCES

Data-Driven Marketing Proficient Guide August 16

This is a step-by-step guide for completing this Credential, it includes:

  • Criteria that must be satisfied
  • Collecting your evidence
  • Writing your reflective testimony
  • Completing your assessment
Credential Submission Planner The Credential Submission Planner is an optional planning tool
My DeakinDigital

Already registered in this Credential? Go to My DeakinDigital

Data-Driven Marketing Advanced

At the Advanced level of Data-Driven Marketing you are leading the development of data research and frameworks to benchmark, measure, predict or model customer insights or business performance. You will be responsible for driving the development of new solutions and models based on data measurement and business performance. You will likely drive the commercial and strategic direction based on the global market, competitor trends and the impact on the business or client. You will have a focus on leading the development of data collection and metrics by which marketing strategies are measured.

Price $495

Register and Pay

RESOURCES

Data-Driven Marketing Advanced Guide August 16

This is a step-by-step guide for completing this Credential, it includes:

  • Criteria that must be satisfied
  • Collecting your evidence
  • Writing your reflective testimony
  • Completing your assessment
Credential Submission Planner The Credential Submission Planner is an optional planning tool
My DeakinDigital

Already registered in this Credential? Go to My DeakinDigital