Find out everything you need for Content Marketing

The Content Marketing Credential is essential to promote your ability to create and deliver relevant and consistent content to engage with specific audiences.

In the battle to win a customer’s attention and keep it, they say content is king. Striving for deeper customer engagement means that content needs to be more relevant at every point of the customer journey.

With different customer segments, internal staff and shareholders, organisations must ensure that every touch point is consistently delivering relevant and motivating information.

From working within an agency environment right through to corporate business, content marketers need to demonstrate effective content creation and management skill sets.

This Credential is offered in partnership with ADMA

CREDENTIAL LEVELS

This Credential is currently available at the Entry, Developing, Intermediate, Proficient and Advanced levels. Use the level indicators below to identify the level you should explore. View the Credential level to see further information.
Entry

At this level you will most likely:

  • Have 6 months experience
  • Be a professional new to the workforce
  • Have ownership for a defined range of tasks
  • Support others to deliver outcomes while acquiring knowledge and skills

Go to Content Marketing Entry

Developing

At this level you will most likely:

  • Have 1 years experience
  • Be a professional with limited experience but will increasingly develop knowledge and skills
  • Have personal responsibility for a broad range of work activities
  • Collaborate with others to deliver effective outcomes for the team

Go to Content Markering Developing

Intermediate

At this level you will mostly likely:

  • Have 5 years professional experience in this capability
  • Be an experienced professional
  • Have experience in operational roles
  • Coordinate actions across operation

Go to Content Marketing Intermediate

Proficient

At this level you will most likely:

  • Have 7 years professional experience in this capability
  • Be a senior professional
  • Have experience in function-level roles
  • Direct thinking or action across operations

Go to Content Marketing Proficient

Advanced

At this level you will most likely:

  • Have 10 years professional experience in this capability
  • Be an advanced professional
  • Have experience in leadership roles
  • Drive actions across an organisation

Go to Content Marketing Advanced

Content Marketing Entry

At the Entry level of Content Marketing you will explore the elements of an effective content strategy that targets a specific market, customer and channel. You will be responsible for interpreting the brief and developing content to the agreed objectives, media and audience. You will action content execution confidently using tools, techniques and selected media. You will likely identify and creatively apply contemporary tools and platforms to create successful content for channels. You will actively complete tasks to agreed standards within established budget and timelines and to agreed business processes and measures.

Price $495

Register and Pay

RESOURCES

Content Marketing Entry Guide August 16

This is a step-by-step guide for completing this Credential, it includes:

  • Criteria that must be satisfied
  • Collecting your evidence
  • Writing your reflective testimony
  • Completing your assessment
Credential Submission Planner The Credential Submission Planner is an optional planning tool
My DeakinDigital

Already registered in this Credential? Go to My DeakinDigital

Content Marketing Developing

At the Developing level of Content Marketing you will effectively interpret a brief and determine the brand and tone of voice accurately. You will identify and determine the current emerging tools and platforms that could improve content creation. You will likely publish advanced creative content and explore innovative techniques that could improve the creativity of content marketing. To develop and optimise content for channels you will evaluate data on how users and clients engage with channels. As you take on more responsibility you will deliver to agreed budget, timelines and business outcomes.

Price $495

Register and Pay

RESOURCES

Content Marketing Developing Guide August 16

This is a step-by-step guide for completing this Credential, it includes:

  • Criteria that must be satisfied
  • Collecting your evidence
  • Writing your reflective testimony
  • Completing your assessment
Credential Submission Planner The Credential Submission Planner is an optional planning tool
My DeakinDigital

Already registered in this Credential? Go to My DeakinDigital

Content Marketing Intermediate

At the Intermediate level of Content Marketing you are responsible for planning and assessing options to enhance marketing and business strategies. You can confidently create a content strategy and research, examine and apply innovative tools and platforms that will improve content creation. You effectively articulate solutions and recommendations that can satisfy and improve the core message to engage the target audience. You will likely manage the project schedule and resources for a creative project. You use the customer lifecycle to evaluate how content and technology can optimise the customer experience.

Price $495

Register and Pay

RESOURCES

Content Marketing Intermediate Guide August 16

This is a step-by-step guide for completing this Credential, it includes:

  • Criteria that must be satisfied
  • Collecting your evidence
  • Writing your reflective testimony
  • Completing your assessment
Credential Submission Planner The Credential Submission Planner is an optional planning tool
My DeakinDigital

Already registered in this Credential? Go to My DeakinDigital

Content Marketing Proficient

At the Proficient level of Content Marketing you will typically be responsible for developing content programs, strategies and metrics that satisfy campaign and channel requirements. You may also be a seasoned professional with a well-respected content track record and original insights. You ensure that the content produced optimises brand development and multi-channel marketing activities. You will effectively present and pitch concepts to stakeholders and produce distinctive and effective content strategies, processes and project plans to meet specified business, client and audience needs. You will likely manage the end-to-end development of content and creative projects and may direct and report on the delivery of content development teams and projects.

Price $495

Register and pay

RESOURCES

Content Marketing Proficient Guide August 16

This is a step-by-step guide for completing this Credential, it includes:

  • Criteria that must be satisfied
  • Collecting your evidence
  • Writing your reflective testimony
  • Completing your assessment
Credential Submission Planner The Credential Submission Planner is an optional planning tool
My DeakinDigital

Already registered in this Credential? Go to My DeakinDigital

Content Marketing Advanced

At the Advanced level of Content Marketing you are responsible for developing and driving the content vision for campaigns and projects. You direct and control the development and delivery of content to support high level marketing projects, campaigns, products and strategies. Within your role you strive to critically assess and preserve content’s positive contribution to the client, stakeholders, the business or the profession. Whether an advanced expert in content, or in coordinating content development functions, projects and requirements, you will actively work across functions and diverse teams and professionals.

Price $495

Register and Pay

RESOURCES

Content Marketing Advanced Guide August 16

This is a step-by-step guide for completing this Credential, it includes:

  • Criteria that must be satisfied
  • Collecting your evidence
  • Writing your reflective testimony
  • Completing your assessment
Credential Submission Planner The Credential Submission Planner is an optional planning tool
My DeakinDigital

Already registered in this Credential? Go to My DeakinDigital